Malaysian Creative Technology & Digital Content Studio

Branding, animation & AI-native production — built to scale.

ORIWYN Studio combines traditional creative direction and animation expertise with generative AI to produce commercial content and develop original intellectual properties — through efficient, repeatable, scalable production systems.

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About the Studio

Creative direction, animation craft, and AI-native workflows — under one roof.

ORIWYN Studio is a Malaysian creative technology and digital content studio specialising in branding, animation, AI-assisted video production, and the design of scalable AI creative workflows and production pipelines. We combine traditional creative direction and animation expertise with emerging generative AI technologies to produce commercial content and develop original intellectual properties.

We're focused on building high-quality visual content and original animated IPs through production systems that are efficient, repeatable, and built to scale.

Core Capabilities

What we bring to a project

01
Concept Development & Art Direction
Early creative direction, mood boards and key visuals that set the tone before a single frame is produced.
02
2D Animation & Character Design
Character design and 2D animation for commercials, short films and original series.
03
AI Image & Video Generation
Generative AI workflows for stills, commercials and animated IP — from concept to final frame.
04
Editing & Compositing
Main edit, CG integration and post-production for brand commercials, from concept art through delivery.
05
Music & Sound Integration
Sound design and music supervision synced to picture for full sensory delivery.
06
End-to-End Content Production
From brief to final delivery — creative direction, production management, and cross-format output.
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Founder

Led by a hybrid creative

Beh Yit Xian (Aaron Beh)
Beh Yit Xian (Aaron Beh)
Founder & Project Director — Creative Direction · Story & Production Oversight · AI-Native Workflow

Aaron is a Hybrid Creative with over 10 years of experience across commercial video, 3D/CG, motion graphics, post-production, and AI-powered content creation. He co-founded Pixelline Production, which was acquired by Winking Studios in 2024, where he led end-to-end creative production for brand films, campaigns, key visuals, and digital content — collaborating with agencies including Dentsu, Leo Burnett, M&C Saatchi, and Naga DDB.

Today, at ORIWYN Studio, Aaron combines creative direction, hands-on production, and AI-driven workflows to bring ideas from concept through visual development, production, editing, and final delivery.

aaron@oriwyn.com  ·  Kuala Lumpur, Malaysia

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Have something to build?

Tell us about your brand, campaign, or IP — we'll figure out the right production path together.

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